What is EU REP
The full name of EU REP is the European Authorised Representative, which refers to a natural or legal person explicitly designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural or legal person may represent the manufacturer outside the EEA to perform specific duties required by the manufacturer in the relevant EU directives and laws.
When the products of exporters outside the EU encounter any problems in customs clearance, the European representative will help the exporter communicate with the customs and solve the problem, and the customs will usually require communication with the exporter's European representative. When the exporter's products have any problems during the sales process in the EU, it is also EU REP that assists to solve the problem. Therefore, EU REP bears certain risks. The higher the risk of the products exported by the exporter, the higher the risk EU REP takes.
EU market regulation
The EU Market Regulation 2019/1020, namely REGULATION (EU) 2019/1020 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL, will take effect on July 16, 2021.
If the product sold by the customer bears the CE mark and is manufactured outside the EU, then before July 16, 2021, they need to ensure that:
1. Such products have a responsible person in the EU;
2. Products with the CE mark are affixed with Information about the EU REP.
After July 16, 2021, it is illegal to sell CE-marked goods in the EU without an EU REP.
What products need to do EU REP
Except for medical equipment, civilian explosives, and certain lifts and ropeway devices, the sale of CE-marked goods must have a responsible person located in the European Union (ie, EU REP).
Product categories include: toys, gas stoves (appliances), electrical and electronic products controlled by the electromagnetic compatibility directive, personal protective equipment, explosion-proof products, measurement and testing equipment, non-automatic weighing equipment, boats, simple pressure vessels, and energy-saving related products , Electrical and electrical products, radio equipment, mechanical equipment, equipment that may generate noise, pressure equipment, electrical and electronic equipment, and hazardous substances in equipment controlled by low-voltage directives.
The risks of not having an EU representative
1. The goods are detained
2. The product link is removed from the shelf
3. The category review fails, and a DOC issued by the EU representative is required
EU REP logo requirements
The company name, address, contact information and other information of EU REP/Yingdai need to be reflected on the product or on the packaging or accompanying documents. For details, please refer to the following examples.